Education-focused platform Makey Makey is an award-winning STE(A)M learning tool used by educators worldwide to teach Coding, Computer Science, collaborative problem solving, invention literacy, and design thinking, presenting a strong audience of schools, teachers, and educational programs as potential customers.

Creative hardware ecosystem Positioned as an invention kit that turns everyday objects into touch interfaces, there are upsell opportunities for expansion kits, accessory peripherals, and bundles that enhance hands-on learning and project-based activities.

SMB and education channels With a modest team size and e-commerce driven operations (Shopify, BigCommerce, Mailchimp, Klaviyo, PayPal), Makey Makey can scale through direct-to-school procurement, district partnerships, and channel partnerships with STEM vendors.

Data-driven marketing potential Existing tech stack signals strong digital marketing reach; opportunities exist to offer enhanced educator resources, lesson plan subscriptions, and targeted campaigns to educators and makers through Google Ads, AdSense, and email automation.

Financial growth potential Revenue in the low seven figures suggests room for upsell of classroom licenses, annual teaching kits, and professional development bundles, as well as potential cross-sell with similar education hardware platforms to expand market share.