Strategic Partnerships Panaya actively expands through partnerships and distributor agreements in key markets such as Japan, signaling a channel strategy that sales teams can leverage to co-sell ERP testing and migration services.

ERP Migration Focus Recent collaborations aimed at SAP ECC to SAP S/4HANA migrations indicate a strong opportunity to engage clients in transition projects, where Panaya’s testing and impact analysis capabilities can mitigate risk.

AI Driven Testing With the launch of Seemore, Panaya positions itself as offering AI-assisted testing and change delivery across ERP and CRM, presenting upsell paths for enterprise-wide test automation and faster release cycles.

Strong Market Position Recognized as a strong performer in autonomous testing platforms by Forrester and active in global enterprise testing markets, suggesting credibility to pursue mid to large enterprise prospects seeking proven automation solutions.

Diverse Tech Stack Experience across SAPUI5, Tableau, Oracle E-Business Suite, Selenium and other tools enables cross-sell across SAP, BI, data warehousing and application development services to existing clients and new targets.