Expanding Product Range Manhattan Beachwear's focus on women's swimwear and sportswear positions it well to explore new product categories such as activewear or athleisure, catering to the growing market segment seeking versatile beach and active lifestyle apparel.

International Growth With existing manufacturing in Mexico, China, and Vietnam, there are opportunities to expand international distribution channels, especially in emerging markets or regions with a rising demand for fashionable swimwear.

Digital Engagement Leveraging its current e-commerce infrastructure powered by Squarespace and analytics tools, the company can enhance digital marketing strategies to boost online sales and target specific customer segments through personalized experiences.

Sustainability Focus Given the environmentally conscious consumer trends, Manhattan Beachwear could differentiate itself by adopting sustainable materials or ethical manufacturing practices, appealing to eco-minded shoppers in North America and Europe.

Partner and Retail Opportunities The company’s positioning alongside competitors like Billabong and Rip Curl presents opportunities for strategic partnerships or retail collaborations to increase brand visibility and expand wholesale distribution channels.