Telecom brokerage Maratona positions itself as a telecom broker capable of sourcing voice and data solutions across multiple providers, presenting a cross-vendor selling opportunity with a focus on tailoring solutions to client needs.

SMB orientation With a small team and revenue in the low hundreds of thousands to several millions, there is potential to target small to mid-market firms needing scalable hosted voice, headsets, and bespoke music on hold within a managed service framework.

Product breadth A broad product catalog including hosted VoIP, plantronics headsets, custom on-hold music, and compatibility with major systems like Avaya, IP Office, and Spirit positions the company to upsell cross-sell across multiple use cases.

Provider network Strong multi-provider relationships with major carriers create opportunities to bundleNegotiated carrier rates, optimize migrations, and offer competitive voice and data packages to clients evaluating cost efficiency.

Competitive landscape Industry peers range from large incumbents to specialized VOIP players; targeting differentiators such as broker-led customization and vendor neutrality can unlock deals with organizations seeking objective solution design and vendor agnostic recommendations.