Market Leadership Ipsos MMA has established itself as a leader in marketing measurement and optimization solutions, consistently recognized by prominent industry reports such as Gartner and Forrester. This positioning offers opportunities to target large enterprises seeking proven, award-winning marketing analytics capabilities.

Innovative Solutions The recent launch of NexGen Unified Marketing Measurement & Predictive Planning demonstrates Ipsos MMA's commitment to cutting-edge technology and integrated solutions, making them attractive to companies investing in advanced, data-driven marketing strategies.

Strategic Partnerships Collaborations with global players like Prudential and Adform underline Ipsos MMA’s capacity to deliver enterprise-wide measurement solutions, providing a pathway to upsell integrated services to similar enterprise clients seeking comprehensive marketing analytics.

Strong Financials With revenues ranging from $1 billion to $10 billion, Ipsos MMA operates in a high-value market segment, enabling upmarket sales pitches to large corporations and key decision-makers interested in scalable, impactful marketing measurement tools.

Technological Edge Utilizing a diverse tech stack including TensorFlow and Brandwatch, Ipsos MMA leverages advanced data analytics and AI capabilities, making them a promising partner for organizations seeking sophisticated, technology-enabled marketing solutions.