Digital Passport Marlies Dekkers launched a Digital Product Passport in collaboration with Textracer starting in 2026, signaling a strong emphasis on product traceability and sustainability. This creates an opportunity to position complementary compliance, transparency, and certification services or data integration solutions for their e-commerce and supply chain partners.

Brand Elevation As a pioneer of innerwear as outerwear with international presence, the brand demonstrates a premium, trendsetting position. Sales opportunities exist in luxury-focused digital marketing partnerships, influencer collaborations, and exclusive retail experiences to amplify reach and exclusive line extensions.

Digital Marketing With an active tech stack including Criteo, Meta, Google, Microsoft Advertising, Visual Website Optimizer and Power BI, there is potential to offer advanced analytics, personalization, and attribution optimization services to deepen ROAS and drive omnichannel sales.

Mid-Mized Growth Revenue range ($100M-$250M) and a mid-sized team indicate room for scalable B2B partnerships (e.g., wholesale, licensing, co-branded capsules) that can extend distribution while maintaining brand integrity.

Sustainability Opportunity Launching a Digital Product Passport suggests a commitment to sustainability and supply chain transparency. This opens doors for partnerships in sustainability consulting, circular economy programs, and ESG reporting services to attract like-minded retailers and investors.