Online Growth Marygrove already offers online and on-campus master's programs and certificates across fields like Educational Leadership, Educational Technology, HR Management and Teacher Education. This creates sales opportunities to scale online programs through partnerships, online program management, course development, and targeted marketing support to increase graduate and certificate enrollment.

Partnership Opportunities The college has a teach-out partnership history (with Oakland University) and is consolidating campuses in 2026, signaling a need for scalable collaboration models. Position as a partner for degree completion pathways, articulation agreements, shared services, and enrollment partnerships to stabilize student outcomes and revenue.

Marketing & Analytics With a tech stack including HubSpot, Google Analytics, Google Tag Manager and Hotjar, there is a foundation for data-driven enrollment marketing. A focus on CRM optimization, attribution analytics, and personalized campaigns can help Marygrove improve recruitment and retention for online and blended programs.

Veteran Outreach Marygrove is recognized as a Veteran-Friendly School and operates as a faith-based Catholic institution. There is opportunity to expand veteran and faith-based donor engagement, build specialized programs and scholarships, and partner with veterans organizations to grow enrollment from service members and veterans.

Revenue Diversification With revenue in the 10 to 25 million range and recent campus consolidations, Marygrove could pursue diversified streams such as online micro-credentials, corporate training and workforce development programs, partnerships with schools and districts, and philanthropic fundraising to broaden income sources.