Reputation Challenges The company has faced significant reputational issues due to widespread deceptive practices, predatory behavior, and legal actions related to false advertising. This presents an opportunity to offer reputation management, compliance consulting, or quality assurance solutions to help rebuild trust and ensure regulatory adherence.

Potential for Program Diversification Ashford University has partnerships with industry-recognized institutions like Purdue University and Forbes, indicating openness to collaborations. There is a chance to propose innovative program offerings, technology integrations, or strategic alliances to enhance their academic portfolio and student engagement.

Growth in Online Education As a fully online university with a focus on flexible learning, there is a strong opportunity to introduce cutting-edge edtech solutions such as adaptive learning platforms, AI-driven student support, or advanced LMS integrations to improve educational delivery and student retention.

Target Student Demographics Given the company's focus on adult learners, military personnel, and working professionals, sales efforts could focus on career development tools, accreditation consulting, and workforce upskilling solutions tailored to non-traditional students seeking specialized training.

Legal and Compliance Focus Ongoing legal issues related to false advertising and unfair competition suggest an opportunity to provide legal compliance services, audit solutions, or regulatory technology to help the institution align with legal standards and reduce future legal risks.