Healthful branding Leverage the family-centric, fresh and healthy positioning to position Mary’s Harvest as a trusted supplier of clean, ready-to-eat produce and meal options to retailers and foodservice partners seeking nutritious offerings.

Local and fresh Capitalize on the local, hand-cut produce narrative to pursue partnerships with regional grocers, farmers markets, and school meal programs that prioritize locally sourced fruits and vegetables.

Growth and scale With revenue in the mid-range and an SMB team, target mid-market retailers and restaurant chains that require reliable supply, concise lead times, and scalable fresh-cut options.

Safety transparency Address the Jif-related recall exposure by building proactive safety and traceability communications, offering robust ingredient sourcing info and QA certifications to retailers prioritizing risk mitigation.

Tech-enabled outreach Utilize digital touchpoints and data-driven outreach leveraging the existing tech stack (maps, analytics, and tagging) to identify nearby potential partners and streamline outreach to procurement contacts.