Mason Vitamins, an Ito EN Japan (North America) Co.

Wellness and Fitness ServicesFlorida, United States51-200 Employees

Mason Vitamins, an Ito EN Japan (North America) Co., operates in the wellness and fitness services space, offering a broad line of vitamins and supplements. Founded with a goal of high quality products and strong customer service, the company has expanded from local drugstores to serving a global market, and has added more than 300 vitamin and supplement options to address consumer health needs and lifestyle. Based in Miami Lakes, Florida, the business employs a sizable team and serves customers seeking reliable, accessible nutritional products. In recent years, Mason Vitamins has taken steps reflecting its evolving leadership and product offerings, including appointing an executive vice president, while also navigating product quality challenges that prompted recalls on two items under the Healthy Sense and People’s Choice brands. The company’s product development includes items in categories such as specialty supplements, with launches like Matcha & Turmeric gummy supplements illustrating ongoing portfolio expansion.

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