Small yet nimble Target the company’s lean team size (2-10 employees) to position high-impact, cost-effective marketing and advertising solutions that deliver quick wins and strong ROI for small organizations.

Midmarket potential Leverage its annual revenue range of 1 million to 10 million to propose scalable advertising services that can grow with the business as it expands, including performance marketing, CMS optimization, and SEO-driven campaigns.

Tech stack leverage Align proposals with their current tech stack (MariaDB, PHP, Cloudflare, Yoast SEO, Marchex) by offering integrations, site performance enhancements, security hardening, and SEO tooling that complement existing infrastructure.

Brand visibility Position services around improving online presence and content optimization (Yoast SEO, CMS support) to help the company compete with larger packaging and advertising firms in seeing improved search rankings and lead generation.

Growth-driven expansion Highlight opportunities tied to potential geographic or market expansion by offering scalable packaging and advertising strategies that support new markets, digital campaigns, and measurement frameworks to track growth.