Market shift Shopper behavior in grocery has shifted dramatically, creating a rapid demand for integrated retail marketing strategies that blend in-store and digital touchpoints. Target opportunities include offering cross-channel campaigns that bridge brick-and-mortar and e-commerce to maximize ROI for clients.

Turnkey solutions Matrixx CPG positions as a turnkey partner providing strategy, execution, and optimization. Sales opportunities exist in offering end-to-end programs that reduce friction for retailers and brands, with a focus on measurable ROI and streamlined collaboration with internal teams.

Mid-market specialist With a team size of 11-50 and revenue in the 10–25 million range, target mid-market CPG brands and regional grocers seeking scalable marketing programs, partnership models, and quick adoption of performance-driven campaigns.

Tech-enabled Leverage the existing tech stack (Squarespace, commerce capabilities, and collaboration tools) to propose digital-first marketing solutions, rapid prototyping of campaigns, and measurable optimization, enhancing client attraction and retention.

Industry relevance Position Matrixx CPG as a specialist in shopper marketing for grocery, with emphasis on ROI, partner selection, and reducing internal friction. Upsell opportunities exist with brands seeking to optimize promotions across diverse retail partners.