Insights

Strong Brand Portfolio Mattel owns a highly recognizable and diverse range of iconic brands including Barbie, Hot Wheels, and Fisher-Price, providing multiple cross-selling opportunities across different consumer segments and retail channels.

Recent Product Launches The upcoming launch of the 'Masters of the Universe' product line tied to a major film release presents a timely opportunity to promote related toys, digital content, and merchandise, appealing to both existing fans and new consumers.

Expanding Digital Presence Utilizing digital platforms and data analytics tools like Firebase and Google Analytics suggests a focus on targeted marketing and personalized consumer engagement, which can be leveraged to offer tailored solutions for marketing and e-commerce enhancements.

Financial Investment & Growth Recent institutional investments and shareholder interest indicate strong market confidence, opening avenues for collaborations, licensing, and co-branded campaigns to capitalize on company growth and expand sales channels.

Market & Consumer Engagement Participation in industry conferences and strategic presentations highlights Mattel’s focus on innovation and consumer trends, presenting opportunities to develop partnership strategies around new entertainment properties and live experiences to boost sales.

Mattel Tech Stack

Mattel uses 8 technology products and services including Google Analytics Enhanced eCommerce, Firebase, IBM WebSphere Commerce, and more. Explore Mattel's tech stack below.

  • Google Analytics Enhanced eCommerce
    Analytics
  • Firebase
    Database
  • IBM WebSphere Commerce
    E-commerce
  • Dell
    IT Infrastructure
  • Vue.js
    Javascript Frameworks
  • Handlebars
    Javascript Frameworks
  • AppLovin
    Marketing
  • PayPal
    Payment Processing

Media & News

Mattel's Email Address Formats

Mattel uses at least 2 format(s):
Mattel Email FormatsExamplePercentage
First.Last@mattel.comJohn.Doe@mattel.com
87%
First_L@mattel.comJohn_D@mattel.com
3%
First.Middle@mattel.comJohn.Michael@mattel.com
2%
LastF@mattel.comDoeJ@mattel.com
1%
LastFi@mattel.comDoeJo@mattel.com
2%
Last.First@mattel.comDoe.John@mattel.com
1%
LastFir@mattel.comDoeJoh@mattel.com
1%
First.MiddleLast@mattel.comJohn.MichaelDoe@mattel.com
1%
Last@mattel.comDoe@mattel.com
1%
Fir.Last@mattel.comJoh.Doe@mattel.com
1%
First.Last@about.mattel.comJohn.Doe@about.mattel.com
100%

Frequently Asked Questions

Where is Mattel's headquarters located?

Minus sign iconPlus sign icon
Mattel's main headquarters is located at 333 Continental Boulevard el Segundo, California 90245 United States. The company has employees across 6 continents, including North AmericaAsiaEurope.

What is Mattel's phone number?

Minus sign iconPlus sign icon
You can contact Mattel's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Mattel's stock symbol?

Minus sign iconPlus sign icon
Mattel is a publicly traded company; the company's stock symbol is MAT.

What is Mattel's official website and social media links?

Minus sign iconPlus sign icon
Mattel's official website is about.mattel.com and has social profiles on LinkedIn.

How much revenue does Mattel generate?

Minus sign iconPlus sign icon
As of March 2026, Mattel's annual revenue is estimated to be $5.4B.

What is Mattel's SIC code NAICS code?

Minus sign iconPlus sign icon
Mattel's SIC code is 5092 - Toys and Hobby Goods and Supplies NAICS code is 31-33 - Manufacturing.

How many employees does Mattel have currently?

Minus sign iconPlus sign icon
As of March 2026, Mattel has approximately 12K employees across 6 continents, including North AmericaAsiaEurope. Key team members include Chief Executive Officer: A. Y.Chief Executive Officer: I. C.Chief Executive Officer And Director: M. H.. Explore Mattel's employee directory with LeadIQ.

What industry does Mattel belong to?

Minus sign iconPlus sign icon
Mattel operates in the Manufacturing industry.

What technology does Mattel use?

Minus sign iconPlus sign icon
Mattel's tech stack includes Google Analytics Enhanced eCommerceFirebaseIBM WebSphere CommerceDellVue.jsHandlebarsAppLovinPayPal.

What is Mattel's email format?

Minus sign iconPlus sign icon
Mattel's email format typically follows the pattern of First.Last@mattel.com. Find more Mattel email formats with LeadIQ.

When was Mattel founded?

Minus sign iconPlus sign icon
Mattel was founded in 1945.

Mattel

ManufacturingCalifornia, United States10001+ Employees

We empower generations to explore the wonder of childhood and reach their full potential.

We treat play as if the future depends on it — because it does. Play is our language, and we speak to our consumers authentically by representing the world as they see and imagine it.

Mattel is a leading global play and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, Polly Pocket, and Barney, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. 

Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. 

Mattel is recognized as a Great Place to Work™ and as one of Fast Company’s Best Workplaces for Innovators.

Section iconCompany Overview

Headquarters
333 Continental Boulevard el Segundo, California 90245 United States
Phone number
SIC Code
5092 - Toys and Hobby Goods and Supplies
Stock Symbol
MAT
NAICS Code
31-33 - Manufacturing
Founded
1945
Employees
10001+

Section iconFunding & Financials

  • $1B$10B

    Mattel's revenue is estimated to be in the range of $1B$10B

Section iconFunding & Financials

  • $1B$10B

    Mattel's revenue is estimated to be in the range of $1B$10B

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.