Premium niche Target luxury jewelry retailers and fashion-forward department stores seeking high-end costume jewelry collections to complement their assortments, leveraging Lee Angel’s award-winning design reputation and Roxanne Assoulin’s brand equity.

Mid-market focus With revenue in the 25 to 50 million range and a leaner organization (11-50 employees), pursue partnerships that can scale quickly without requiring the resources of mega-brands, such as exclusive capsule lines or wholesale priority programs.

Digital presence Leverage their tech stack familiarity with e-commerce and digital marketing to propose joint online initiatives, limited editions, and co-branded campaigns on platforms like Webflow and AWS to drive direct-to-consumer and wholesale visibility.

Global aspiration Position Lee Angel as a global, trend-driven collection for markets with high demand for designer costume jewelry; explore international distributors and boutique networks aligned with luxury lifestyle retailers.

Strategic partnerships Offer collaboration opportunities such as exclusive designs, limited-run lines, and retailer-specific assortments to deepen channel penetration with premium retailers (similar to partnerships seen with Kendra Scott and Kate Spade) while preserving brand prestige.