Retail Expansion Paris flagship expansion highlights an opportunity to accelerate luxury retail rollout with premium in-store experiences. We can support Max Mara with digitalized storefronts, omnichannel integration, and CRM-driven customer journeys to boost foot traffic and online-to-offline conversion.

Brand Partnerships Shiseido fragrance partnership demonstrates openness to beauty collaborations. Potential to expand fragrance across Max Mara brands, launch limited editions, and run co-branded campaigns that leverage the group’s digital marketing platforms.

Digital Engagement Max Mara’s Roblox initiative signals appetite for digital and experiential engagement. Propose expanding metaverse activities with shoppable 3D assets, AR try-ons, and influencer-led virtual events synchronized with TikTok and Meta campaigns to drive engagement and sales.

Marketing Optimization Strong marketing tech stack and global footprint enable data-driven selling. Offer services for audience segmentation, cross-border performance optimization, and personalized experiences using Google Marketing Platform, Meta, Criteo, TikTok, and Apigee, with analytics to optimize stock and ROI.

Global Growth Scale-ready organization and broad geography create growth partnerships. With 41 companies and presence in 105 countries, opportunities exist to streamline wholesale channels, regional partnerships, and localized marketing to sustain consistent brand positioning across markets.