Wholesale Expansion Leverage existing wholesale placements with top-tier retailers such as Petco, Chewy, Bloomingdale's, Selfridges, Nordstrom, Harrods and Saks to pursue private label or exclusive product lines, broaden geographic reach, and drive revenue through premium pet products.

Experiential Partnerships Amplify the NYC store and worldwide pop-ups by partnering with experiential agencies and retailers to host co-branded events and product launches, creating omnichannel sales opportunities and data-rich customer experiences.

Sustainability Growth Emphasize sustainability across food and accessory lines to attract eco-conscious retailers and customers, pursue co-branded sustainable products, and use ESG-aligned marketing to unlock green retail placements.

Data Driven Marketing Utilize the current MarTech stack including Klaviyo and Attentive to offer or enhance growth marketing for both DTC and wholesale channels, with targeted email and SMS campaigns, loyalty programs, and back-in-stock alerts to boost conversions.

Portfolio Collaborations Explore category expansion and brand collaborations with fashion or lifestyle partners to extend beyond current lines, leveraging existing retailer relationships and pop-ups to test new high-margin products.