Expansion through talent acquisition Media General has been actively hiring prominent media personalities, such as Nana Adjoa Akuoko-Sarpong, Owuraku Ampofo, and Blakk Rasta. Leveraging on their influence and expertise can open up new partnership and advertising opportunities.

Strategic acquisition history The acquisition of Media General by BH Media Group Inc. in a deal worth $4.6 billion showcases the company's attractiveness for investors. Highlighting this successful acquisition can attract businesses looking to invest or collaborate with established media networks.

Diverse market reach Having interests in newspapers, television stations, and interactive media, Media General can offer a diverse advertising platform to companies looking to reach a broad audience. Leveraging this multi-channel approach can be appealing for brands seeking comprehensive marketing solutions.

Industry-recognition for diversity Media General was awarded as the Best Gender-Inclusive Board at the Ghana Board Diversity Awards. Promoting this recognition can appeal to businesses focusing on diversity and inclusivity, positioning Media General as a progressive and inclusive partner in the media industry.

Competitive landscape insights By assessing similar companies like TEGNA, Raycom Media, and Gray Television in terms of revenue and employee size, Media General can identify gaps in the market and potential opportunities to differentiate itself. Understanding the competitive landscape can help in tailoring sales strategies for better market positioning.