Media Expansion Raycom Media has been actively acquiring various media companies, such as Webstreamsports and forming partnerships like with Outbrain. This expansion presents sales opportunities for companies providing technological or content-related services tailored to the media industry.

Financial Strength With a recent acquisition by Gray Television for $3.6 billion, Raycom Media showcases financial stability and potential budget for new investments. Sales professionals can leverage this financial strength to offer high-value solutions that may have been out of reach for other companies.

Broadcasting Reach Owning television and radio stations across 20 states and with a coverage of 16% of U.S. television households, Raycom Media provides reach and exposure. Sales representatives can capitalize on this extensive broadcasting network to propose advertising, marketing, or promotional opportunities to a wide audience.

Technology Integration Utilizing a tech stack that includes WordPress, Twitter, and Google Font API, Raycom Media emphasizes technology. This tech-savvy approach opens up opportunities for technology companies to pitch innovative solutions for website enhancement, social media engagement, and digital marketing.

Industry Partnerships Partnering with Nielsen and other industry giants, Raycom Media demonstrates collaboration and openness to partnerships. Sales teams can explore co-selling or cross-promotional opportunities by aligning their products or services with Raycom Media's existing partnerships.