Licensing Agreements MEGA Brands Inc has successfully launched licensed building sets in collaboration with popular brands like Hot Wheels and Pokémon. Exploring potential partnerships with other well-known franchises for exclusive product lines could open up new sales avenues.

Product Line Expansion The introduction of MEGA Collabs demonstrates MEGA Brands' ability to develop unique products through collaborations with guest artists. Diversifying the product line further by partnering with artists and designers for limited-edition releases could attract collectors and enthusiasts, boosting sales.

Production Capacity Investment MEGA Brands Inc invested $10 million to expand its manufacturing facilities in Canada, indicating a commitment to scaling production capabilities. Highlighting this investment in marketing materials could instill confidence in potential buyers regarding product availability and timely deliveries.

Brand Segmentation Strategy MEGA Brands' strategic move to differentiate between Mega Bloks and Mega Construx for distinct target demographics allows for tailored marketing approaches. Leveraging this segmentation strategy to create specialized marketing campaigns could enhance customer engagement and drive sales for specific product lines.

Competitive Market Position With a revenue of over $1 billion and a diverse product offering, MEGA Brands competes in a market with established players like Spin Master and Crayola. Conducting competitive analysis to identify gaps in the market and positioning MEGA Brands as a unique and innovative choice could capture additional market share and increase sales.