Insights

Strategic Analytics Position Cardinal Path as a sought-after partner for advanced analytics, attribution modeling, and single source of truth data environments to drive measurable client ROI in advertising and digital experiences.

Notable Clients Leverage references from high-profile brands (Merck, Papa Johns, NPR, NBC News) to validate capabilities in enterprise analytics initiatives and to open conversations with mid-market to enterprise prospects seeking similar outcomes.

Partnership Momentum Capitalize on recent ecosystem partnerships (Piano Analytics, MetaRouter) and recognition by Contentsquare to expand cross-sell opportunities in analytics platforms, data integration, and privacy-compliant analytics workflows.

Tech Stack Fit Highlight proficiency with Google Cloud, Salesforce B2B Commerce, and modern analytics tooling to align with prospects already leveraging cloud-native data platforms and demand-gen/commerce ecosystems.

Growth Signals Communicate scale and capability demonstrated by revenue range and acquisition history, plus ongoing thought leadership and market presence, to engage growth-stage and enterprise clients seeking analytics-led competitive advantage.

Merkle | Cardinal Path Tech Stack

Merkle | Cardinal Path uses 8 technology products and services including Experian, Prometheus, Salesforce B2B Commerce, and more. Explore Merkle | Cardinal Path's tech stack below.

  • Experian
    Advanced Analytics And Data Science
  • Prometheus
    Data Management
  • Salesforce B2B Commerce
    E-commerce Platforms
  • Google Cloud
    Infrastructure As A Service
  • Atlassian Jira
    Issue Trackers
  • Netlify
    Platform As A Service
  • WorkZone
    Project Management
  • Verizon
    Web Hosting

Media & News

Merkle | Cardinal Path's Email Address Formats

Merkle | Cardinal Path uses at least 1 format(s):
Merkle | Cardinal Path Email FormatsExamplePercentage
FLast@cardinalpath.comJDoe@cardinalpath.com
60%
First.Last@cardinalpath.comJohn.Doe@cardinalpath.com
39%
First@cardinalpath.comJohn@cardinalpath.com
1%

Frequently Asked Questions

What is Merkle | Cardinal Path's phone number?

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You can contact Merkle | Cardinal Path's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Merkle | Cardinal Path's official website and social media links?

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Merkle | Cardinal Path's official website is cardinalpath.com and has social profiles on LinkedIn.

What is Merkle | Cardinal Path's SIC code NAICS code?

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Merkle | Cardinal Path's SIC code is 8742 - Management Consulting Services NAICS code is 541613 - Marketing Consulting Services.

How many employees does Merkle | Cardinal Path have currently?

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As of July 2026, Merkle | Cardinal Path has approximately 138 employees across 6 continents, including North AmericaAsiaEurope. Key team members include Chief Revenue Officer: M. S.Vice President, Business Development: T. G.Vp, Marketing: M. V.. Explore Merkle | Cardinal Path's employee directory with LeadIQ.

What industry does Merkle | Cardinal Path belong to?

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Merkle | Cardinal Path operates in the Advertising Services industry.

What technology does Merkle | Cardinal Path use?

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Merkle | Cardinal Path's tech stack includes ExperianPrometheusSalesforce B2B CommerceGoogle CloudAtlassian JiraNetlifyWorkZoneVerizon.

What is Merkle | Cardinal Path's email format?

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Merkle | Cardinal Path's email format typically follows the pattern of FLast@cardinalpath.com. Find more Merkle | Cardinal Path email formats with LeadIQ.
Merkle | Cardinal Path logo

Merkle | Cardinal Path

Advertising ServicesBritish Columbia, Canada51-200 Employees

Based in Vancouver, British Columbia, Merkle | Cardinal Path operates in the advertising services space with a focus on digital analytics. The firm helps clients turn data into actionable insights and measurable value by collaborating across strategic, business, and technical dimensions. Its client list includes Merck, Papa Johns, US Cellular, NPR, NBC News, and DeVry, among others.
The company seeks a unified view of data to inform confident, data-driven decision-making. In February 2024, Cardinal Path announced a partnership with Piano Analytics, expanding its analytics capabilities with a platform noted for HIPAA compliance and BAAs.

Section iconCompany Overview

Phone number
SIC Code
8742 - Management Consulting Services
NAICS Code
541613 - Marketing Consulting Services
Employees
51-200

Section iconFunding & Financials

  • $50M$100M

    Merkle | Cardinal Path's revenue is estimated to be in the range of $50M$100M

Section iconFunding & Financials

  • $50M$100M

    Merkle | Cardinal Path's revenue is estimated to be in the range of $50M$100M

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