Strategic Partnerships Merkle | Cardinal Path has established strategic partnerships with key industry players such as Piano Analytics and MetaRouter, indicating collaboration opportunities for joint sales efforts and cross-selling of services.

Market Trend Response The recent blog post by Cardinal Path addressing the trend of in-housing Google Marketing Platform showcases a proactive stance in adapting to market trends, presenting an opportunity to offer consulting services for firms looking to transition their marketing operations in-house.

Acquisition Impact Following the acquisition by Dentsu Aegis Network North, Merkle | Cardinal Path is positioned for potential increased exposure and expanded clientele within the performance marketing and analytics sector, allowing for targeted outreach to new prospects.

Strong Partnership Network Partnerships with industry leaders like SiteTuners and Merkle underline Cardinal Path's robust network, offering avenues for referral business and co-selling opportunities leveraging the credibility of these established partners.

Technology Alignment Leveraging technologies such as Google Ads, Adobe Tag Manager, and Marketo showcases Cardinal Path's tech-savvy approach, aligning well with clients seeking advanced analytics and marketing solutions, setting a foundation for high-value solution sales.