Insights

Strategic Analytics Focus Merkle | Cardinal Path specializes in advanced digital analytics and attribution modeling, making it a valuable partner for organizations seeking to enhance their data-driven decision-making capabilities and optimize marketing ROI.

Expanding Platform Partnerships Recent collaborations with Piano Analytics and MetaRouter demonstrate the company’s emphasis on enhancing analytical offerings, presenting opportunities to upsell integrated analytics solutions and expand service scopes.

Strong Industry Credibility Having served notable clients like Merck, NPR, and NBC News coupled with its partnership with Merkle and Dentsu Aegis enhances credibility and opens avenues for engaging large enterprise clients in the advertising and media sectors.

Growth and Market Position With a revenue range of 50 to 100 million dollars and over 50 employees, Cardinal Path is positioned for expansion, creating opportunities to present tailored data analytics and marketing technology solutions to mid-to-large firms.

Content and Thought Leadership Their published blogs and industry guides on platforms like Google Marketing Platform and analytics solutions highlight their expertise, enabling sales teams to leverage thought leadership content for engaging prospects interested in advanced analytics tools.

Similar companies to Merkle | Cardinal Path

Merkle | Cardinal Path Tech Stack

Merkle | Cardinal Path uses 8 technology products and services including Xandr, Microsoft SQL Server Integration Services, Microsoft PowerPoint, and more. Explore Merkle | Cardinal Path's tech stack below.

Xandr
Advertising
Microsoft SQL Server Integration Services
Data Integration
Microsoft PowerPoint
Editors
DigitalOcean
IT Infrastructure
Material-UI
Javascript Frameworks
HTML
Programming Languages
Salesforce Sales Cloud
Sales
Verizon
Web Hosting

Media & News

Merkle | Cardinal Path's Email Address Formats

Merkle | Cardinal Path uses at least 1 format(s):

Merkle \| Cardinal Path Email Formats	Example	Percentage
FLast@cardinalpath.com	JDoe@cardinalpath.com	58%
First.Last@cardinalpath.com	John.Doe@cardinalpath.com	40%
First@cardinalpath.com	John@cardinalpath.com	1%
FL@cardinalpath.com	JD@cardinalpath.com	1%

Frequently Asked Questions

Where is Merkle | Cardinal Path's headquarters located?

Merkle | Cardinal Path's main headquarters is located at 1075 West Georgia Street, Suite 1580. The company has employees across 6 continents, including North AmericaAsiaEurope.

What is Merkle | Cardinal Path's phone number?

You can contact Merkle | Cardinal Path's main corporate office by phone at

+1-773-644-****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Merkle | Cardinal Path's official website and social media links?

Merkle | Cardinal Path's official website is cardinalpath.com and has social profiles on LinkedIn.

What is Merkle | Cardinal Path's SIC code NAICS code?

Merkle | Cardinal Path's SIC code is 8742 - Management Consulting Services NAICS code is 541613 - Marketing Consulting Services.

How many employees does Merkle | Cardinal Path have currently?

As of December 2025, Merkle | Cardinal Path has approximately 158 employees across 6 continents, including North AmericaAsiaEurope. Key team members include Chief Operating Officer: D. R.Chief Revenue Officer: M. S.Vice President Marketing Science: A. C.. Explore Merkle | Cardinal Path's employee directory with LeadIQ.

What industry does Merkle | Cardinal Path belong to?

Merkle | Cardinal Path operates in the Advertising Services industry.

What technology does Merkle | Cardinal Path use?

Merkle | Cardinal Path's tech stack includes XandrMicrosoft SQL Server Integration ServicesMicrosoft PowerPointDigitalOceanMaterial-UIHTMLSalesforce Sales CloudVerizon.

What is Merkle | Cardinal Path's email format?

Merkle | Cardinal Path's email format typically follows the pattern of FLast@cardinalpath.com. Find more Merkle | Cardinal Path email formats with LeadIQ.

Merkle | Cardinal Path

Q: How many employees does Merkle | Cardinal Path have currently?

Merkle | Cardinal Path has approximately 158 employees.

Q: What technology does Merkle | Cardinal Path use?

Merkle | Cardinal Path's tech stack includes BrightEdge, Quid, commercetools, PrestaShop, Okta.

Advertising ServicesBritish Columbia, Canada51-200 Employees

Cardinal Path leverages digital analytics to deliver insight, understanding and outcomes that create competitive advantage for our clients. We engage at the strategic, business, and technical level to generate tangible and quantifiable value for our partners.   

Described as “analytics ninjas” by Forrester Research, we consider data to be the raw material of our craft.  We have experience up and down the Business Intelligence stack to include advanced attribution modeling and deploying and integrating leading analytics platforms, dashboards, tag management, and statistical analysis technologies.  We do this through our proven approach, the Cardinal Path, to provide clients with a single point of truth that informs and empowers confident data-driven decision-making.  We applied this approach to brands such as Merck, Papa Johns, US Cellular, NPR, NBC News, DeVry and hundreds of others.