Care Focused Expansion Target hospitals and senior living networks in Vermont and New England with bundled services and partnerships centered on long-term care and hospice. Mertens House emphasizes family-centered, 24/7 individualized care, presenting opportunities for post-acute transition programs, caregiver support services, and integrated hospice partnerships.

Mid Market Growth Position as a scalable partner for mid-sized senior care networks seeking reliable, intimate facilities. With 11-50 employees and revenue between 100M and 250M, Mertens House can be a pilot site for enhanced operations, IT-enabled care coordination, and shared procurement to improve margins for similar-sized operators.

Technology Enablement Leverage the existing tech stack (WordPress, Google Workspace, reCAPTCHA, Cloudflare) to offer digital transformation services, including secure patient data workflows, website lead conversion optimization, and compliant online forms for admissions, referrals, and hospice consults.

Platform Partnerships Explore collaborations with regional health systems and elder care vendors to provide joint marketing, shared staffing pools for specialized caregiving roles, and telehealth-enabled check-ins, leveraging Mertens House’s 24/7 care model to differentiate offerings.

Compliance and Trust Highlight strong regulatory and quality posture to attract MSPs and payors seeking reliable long-term care partners. Emphasize hospice capabilities, patient-centered care, and privacy protections to unlock referral opportunities and favorable contracting.