MetrixLab

Market ResearchSouth Holland, Netherlands501-1000 Employees

Based in Rotterdam, South Holland, MetrixLab operates in the market research industry and is part of Toluna following a 2023 acquisition. The Toluna network has a global footprint with offices around the world and operations in more than 70 countries, giving clients access to a large respondent panel and a team of research professionals. With about 25 years of experience delivering insights to major brands, the organization supports data-driven decision-making through its platform and service offerings.

Its client base includes large brands and enterprises seeking evidence-based guidance for product development, marketing, and customer experiences. The business sits within a global, integrated research provider with capabilities drawn from MetrixLab and Toluna’s platform and panel. In June 2026, Excel Dryer announced a collaboration with MetrixLab to study expectations for contemporary commercial restrooms, illustrating ongoing client partnerships across sectors.

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