Growth through integration Toluna’s acquisition of MetrixLab creates a unified end-to-end insights platform with a global panel and advanced tech stack, presenting a sales opportunity to cross-sell integrated solutions to existing Toluna and MetrixLab clients seeking streamlined research workflows.

Global scale appeal With 40+ offices and operations in 70+ countries, emphasize selling multinational market research programs, cross-border studies, and standardized global methods to brands pursuing large-scale, geographically diverse insights.

Technology advantage Leverage the combined tech stack and cloud foundation (AWS Glue, Azure Kubernetes Service, FWC protections) to position premium, scalable data platforms and secure, fast-turnaround studies for enterprise clients prioritizing speed and reliability.

Industry connections Recent partnerships and leadership changes signal ongoing client acquisition and retention opportunities in food & beverage, consumer packaged goods, and commercial restroom markets; target brands in these sectors for repeatable, syndicated, or custom studies.

Innovation signals Recognized as a top innovative company and recent launches like voice recording in surveys indicate a commitment to novel methodologies; use these differentiators to pitch next-gen insights capabilities and premium research experiences.