Strategic Partnerships MGM National Harbor has a history of forming successful partnerships with media outlets like FOX5 DC and Capitol File Magazine. Leveraging these existing relationships can open up opportunities for cross-promotions and collaborative marketing initiatives.

Tech Integration Utilizing a robust tech stack including SiteCatalyst, Adobe Experience Manager, and Google Tag Manager, MGM National Harbor demonstrates a commitment to leveraging technology for enhanced customer engagement and data-driven marketing strategies. Exploring how these tools can be utilized for personalized customer experiences may lead to increased online and offline interactions.

Diversification of Offerings With a dynamic two-level casino, high-end retail, world-class spa, and top-tier dining options, MGM National Harbor offers a diverse range of experiences to cater to different customer preferences. Identifying specific customer segments interested in these offerings can guide targeted sales and promotional efforts.

Sports Betting Expansion Having launched a sports betting program and partnered with BetMGM, MGM National Harbor is poised to capitalize on the growing popularity of sports wagering. Sales teams can explore partnerships with sports affiliates and online platforms to tap into this lucrative market further.

Competitive Positioning As part of MGM Resorts International, MGM National Harbor benefits from a strong brand presence and industry reputation. Highlighting this affiliation and emphasizing the unique features of the resort can differentiate the brand from competitors and attract new partnerships or sponsorships.