Sportsbook Expansion Leverage the existing interest in sports betting and the TwinSpires partnership history to propose a turnkey sportsbook platform integrated with retail and digital channels, plus cross-promotional programs to attract new and existing players. Offer data-sharing and loyalty integration to maximize cross-sell between casino floor, online betting, and promotions.

Marketing Loyalty The current marketing tools provide a foundation for growth; there is an opportunity to deploy a modern CRM and player analytics suite to personalize promotions, improve retention, and track ROI across campaigns and promotions.

Labor Management The labor dispute signals wage-cost pressures; propose workforce management and payroll optimization solutions to reduce overtime, optimize scheduling, ensure compliance, and free resources to invest in guest experience and operations.

Events Monetization With ongoing promotions and new slots, there is potential to monetize events and promotions through an events platform, digital ticketing, VIP experiences, and data-driven promotion planning to boost guest engagement and slot play.

Cashless Gaming Introducing cashless and contactless payments can improve guest throughput and satisfaction; offer a secure wallet, payment integrations, and analytics to measure adoption and ROI.