Mid-Market Focus Micro Advantage serves medium-sized enterprises with a workforce of 51-200 employees and annual revenues between 250 million and half a billion dollars, indicating potential for tailored IT solutions aligned with the needs of growing businesses seeking cost-effective technology services.
Diverse IT Expertise The company offers a broad range of IT services including network design, maintenance, business process automation, and communications integration, presenting opportunities for cross-selling comprehensive digital transformation and connectivity solutions.
Cloud and Security Tech Utilizing advanced technologies such as Cloudflare, OpenSSL, and reCAPTCHA, Micro Advantage is positioned to upgrade clients' cybersecurity and cloud infrastructure, making it an ideal partner for organizations prioritizing robust security and cloud scalability.
Revenue Growth Potential With reported revenues between 250 million and 500 million dollars, there is significant room for expansion through strategic service enhancements, upselling existing clients, or acquiring new clients in the thriving IT services market.
Market Competitiveness Operating alongside well-established competitors like Softchoice, Presidio, and CDW, Micro Advantage can leverage its local presence and flexible service offerings to attract clients seeking personalized and responsive IT consulting and technical support.