Corporate Wellness Target local employers in Metro Detroit to offer on-site or virtual wellness programs featuring the studio's diverse class lineup, including HIIT and Pilates, driving membership through corporate packages and employer subsidies. The small team can scale through contractor trainers.

HIIT Growth Capitalize on new Insanity and Tabata Bootcamp classes to attract HIIT-focused prospects and convert them into ongoing memberships. Use the existing 40 weekly classes to showcase versatility and upsell private training and small-group sessions.

Digital Growth Leverage the existing tech stack (Optimizely, AWS/Azure, S3, Elementor) to run targeted campaigns for Metro Detroit residents, optimize landing pages for trial signups, and track ROI to show scalable customer acquisition.

Ecosystem Partnerships Develop partnerships with local health providers, fitness influencers, and nutrition programs to drive referrals and package deals around group fitness, reformer Pilates, and TRX, expanding reach beyond the current member base.

Scalable Trainer Model With a lean staff model, explore a scalable trainer network (contract-based) to increase class capacity, extend hours, and broaden the schedule, allowing growth without a large fixed payroll while maintaining quality through standardized training.