Target Industry Focus miEdge specializes in providing lead generation, data analytics, and prospecting solutions specifically for the insurance and financial services industry. This targeted focus offers opportunities to partner with other technology providers or expand within insurance firms seeking advanced data-driven tools.

Recent Acquisition Advantage Since being acquired by Zywave in 2019, miEdge benefits from the backing of a leading insurtech company, enabling access to a broader client base and integration with a comprehensive suite of sales and client management solutions, presenting cross-selling opportunities.

Growth Potential With an estimated revenue between 1 million and 10 million and a small team of up to 50 employees, miEdge is positioned for growth. Strategic investments or partnerships could accelerate its expansion into larger markets or new geographic regions.

Technology Integration miEdge integrates seamlessly with popular CRM platforms like Salesforce and Dynamics, which indicates a potential for upselling advanced integrations, automation features, or additional modules tailored for insurance professionals seeking enhanced data intelligence.

Collaborative Partnerships Existing collaborations with partners such as BenefitScape highlight opportunities to develop joint marketing initiatives or co-sell solutions tailored for insurance brokers and agents aiming to leverage data analytics for competitive advantage.