Insights

Growing Wellness Portfolio Mindful Collective Co. manages two established brands, B Yoga and Halfmoon, offering a diverse range of yoga and meditation products. This extensive portfolio presents multiple cross-selling opportunities and allows for product bundle strategies targeted at both retail and wholesale segments.

Industry Focus on Inclusivity With shared values rooted in respect, integrity, and inclusivity, the company appeals to a broad demographic of wellness consumers. This provides an opportunity to develop targeted marketing campaigns and develop personalized product lines for diverse customer segments.

E-commerce Presence The company operates through an omni-channel sales network backed by strong digital infrastructure including Amazon Web Services, Google Ads, and social media platforms like Pinterest. Investing in digital marketing and expanding online visibility could drive significant revenue growth given their current online-centric model.

Expanding Market Reach Recent acquisitions such as Shophalfmoon and B Yoga indicate a strategy of growth through consolidation within the wellness product space. Upselling and cross-promotion across their brands can be leveraged to increase market penetration both domestically and internationally.

Emerging Revenue Potential With current revenues below one million dollars, there is considerable opportunity to scale sales by expanding product lines, increasing brand awareness, and exploring new retail partnerships. Supporting their growth initiatives can unlock additional revenue streams in the competitive wellness market.

Mindful Collective Co. Tech Stack

Mindful Collective Co. uses 8 technology products and services including Google Ads, Amazon Web Services, Judge.me, and more. Explore Mindful Collective Co.'s tech stack below.

  • Google Ads
    Advertising
  • Amazon Web Services
    Cloud Hosting
  • Judge.me
    Online Review Management
  • Shop Pay
    Payment Processing
  • Pinterest
    Visual And User Generated Content Marketing
  • HTTP/3
    Web & Portal Technology
  • Shopapps
    Web Platform Extensions
  • POWR
    Widgets

Mindful Collective Co.'s Email Address Formats

Mindful Collective Co. uses at least 1 format(s):
Mindful Collective Co. Email FormatsExamplePercentage
First@byoganow.comJohn@byoganow.com
89%
Last@byoganow.comDoe@byoganow.com
4%
First.Last@byoganow.comJohn.Doe@byoganow.com
5%
First.L@byoganow.comJohn.D@byoganow.com
2%

Frequently Asked Questions

Where is Mindful Collective Co.'s headquarters located?

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Mindful Collective Co.'s main headquarters is located at 6741 Cariboo Rd, 101 Burnaby, BC V3N 4A3, CA. The company has employees across 2 continents, including North AmericaEurope.

What is Mindful Collective Co.'s official website and social media links?

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Mindful Collective Co.'s official website is byoganow.com and has social profiles on LinkedIn.

What is Mindful Collective Co.'s NAICS code?

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Mindful Collective Co.'s NAICS code is 71394 - Fitness and Recreational Sports Centers.

How many employees does Mindful Collective Co. have currently?

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As of October 2025, Mindful Collective Co. has approximately 11 employees across 2 continents, including North AmericaEurope. Key team members include Founder: A. M.Director Of Ecommerce: F. M.Territory & Key Account Manager: M. E.. Explore Mindful Collective Co.'s employee directory with LeadIQ.

What industry does Mindful Collective Co. belong to?

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Mindful Collective Co. operates in the Wellness and Fitness Services industry.

What technology does Mindful Collective Co. use?

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Mindful Collective Co.'s tech stack includes Google AdsAmazon Web ServicesJudge.meShop PayPinterestHTTP/3ShopappsPOWR.

What is Mindful Collective Co.'s email format?

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Mindful Collective Co.'s email format typically follows the pattern of First@byoganow.com. Find more Mindful Collective Co. email formats with LeadIQ.

When was Mindful Collective Co. founded?

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Mindful Collective Co. was founded in 2018.

Mindful Collective Co.

Wellness and Fitness ServicesCanada11-50 Employees

Mindful Collective Co. makes, curates and markets world class yoga, meditation and wellness products offering a one-stop shop to our omni-channel sales network. We represent two sister brands, B Yoga & Halfmoon, together making us a one-stop shop rooted in shared values of respect, integrity, inclusivity, quality and creativity. Our unwavering vision is to inspire people everywhere to live their best and most balanced lives.

+ Mats
+ Bolsters, meditation cushions & sit sets
+ Blankets
+ Blocks & straps
+ Eye pillows & sleep masks
+ Bags & totes
+ Fitness props
+ Recovery tools
+ Wearables 

B Yoga — byoganow.com
Since the very first B MAT, B Yoga has made it their priority to bring simple, enduring yoga staples to the yoga community in Canada, the USA and internationally. As B Yoga has continued to grow, so has its offerings, making products for all kinds of yogis — produced with an emphasis on performance, comfort, and contemporary design. 

Halfmoon — shophalfmoon.com
For 30 years Halfmoon has been making and sourcing trusted yoga and meditation products. Inventors, makers and curators of yoga & meditation products, the Halfmoon team hand makes yoga bolsters and meditation cushions in Vancouver, Canada, filling them with natural materials and covering them with beautiful fabrics.

Section iconCompany Overview

Headquarters
6741 Cariboo Rd, 101 Burnaby, BC V3N 4A3, CA
NAICS Code
71394 - Fitness and Recreational Sports Centers
Founded
2018
Employees
11-50

Section iconFunding & Financials

  • $1M

    Mindful Collective Co.'s revenue is estimated to be in the range of $1M

Section iconFunding & Financials

  • $1M

    Mindful Collective Co.'s revenue is estimated to be in the range of $1M

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