Growing Customer Base Mirraw's customer base of over 3 million worldwide, combined with their focus on ethnic apparel and accessories, presents a significant opportunity to cross-sell related products and introduce new ethnic wear collections to active consumers.

Digital Marketing Savvy Utilizing a tech stack that includes Google Ads and Conversion Tracking indicates a strong focus on digital marketing, suggesting potential for strategic partnerships or targeted ad campaigns to further boost sales and customer acquisition.

Expansion Potential With a dedicated presence in India, US, and Europe, Mirraw is well-positioned to expand into new markets or deepen its penetration in existing geographies, especially by leveraging influencer collaborations and local influencers highlighted in recent partnerships.

Product Diversity Offering over five lakh products, Mirraw’s extensive ethnic collection provides ample opportunities for personalized marketing, upselling premium designs, and launching exclusive collections tailored to regional preferences.

Revenue Growth Opportunity With current revenues between $10 million and $25 million and rapid growth plans in ethnic wear, there is potential to increase sales through optimized marketing strategies, expanding product lines, and enhancing the online shopping experience to convert casual browsers into loyal customers.