Compliance Focus The December 2024 OSHA citation for forklift-related safety violations signals an urgent need for safety training and compliance auditing. Market to Mitchell Tire Co with OSHA-compliant training programs, forklift operator certification, incident investigations, and risk assessments to prevent future fines and incidents.

SMB Opportunity With a small workforce and revenue under a million, the company likely needs an affordable, scalable learning management and training workflow. Propose a lightweight LMS with onboarding, course catalogs, scheduling, and reporting that fits small teams and budgets.

Tech Modernization Current tech stack appears dated, suggesting potential gains from modernization. Offer migration to a modern CMS and LMS, secure hosting, performance improvements, and analytics to track engagement and outcomes.

Growth Partnerships The combination of safety concerns and education management could be served by partnerships offering OSHA-aligned courses, certification tracking, and integration with HR systems. Create industry-specific training bundles to expand revenue streams.

Leadership Pivot Historical leadership changes point to an inflection point for process improvements and digital adoption. Provide services around change management and digital transformation to help implement new training platforms and scale operations.