Acquisition leverage Following IMS Legal Strategies’ acquisition of MMR Strategy Group, there is a clear cross-sell opportunity to provide expanded litigation surveys, advertising claim substantiation, and marketing research services to IMS’ broader client base, potentially accelerating revenue growth.

Integrated litigation support Position MMR as a turnkey solution within IMS, highlighting access to expert witnesses, data-driven consulting, visual advocacy, and trial technology to win more complex litigation matters for clients in consumer goods, restaurants, financial services, legal, and private equity.

Global scale potential Leverage IMS’s global team and 45,000+ cases to reassure prospects of scalable, end-to-end service delivery, enabling expansion into new markets and high-volume projects without sacrificing quality.

Marketing research edge Emphasize expertise in litigation surveys, rebuttals, and advertising claim substantiation to attract marketing-heavy clients and brands needing rigorous substantiation for claims across consumer and retail sectors.

SMB to mid-market focus Target mid-sized retailers, financial services firms, and private equity-backed businesses that require cost-effective, rapid-turnaround market research and litigation support to compete with larger consulting firms.