Leadership momentum Motility promoted a leadership change with the appointment of Chet Heughan as president in March 2026, signaling strategic direction and potential for renewed focus on enterprise-grade DMS features and customer success initiatives.

Expansion opportunities Active participation in industry events such as the NATDA Trailer Tech Expo in February 2026 presents a channel to engage specialty vehicle dealers, extend market reach, and introduce updated security and compliance capabilities to a broader audience.

Security modernization Following a ransomware incident and subsequent data breach in 2025, Motility has launched enhanced cybersecurity safeguards and restoration efforts, creating a compelling sales angle for cybersecurity, data protection, and backup solutions tailored for dealer management systems.

Scale and integration With a mid-market footprint serving 7,000 users across 800 rooftops and a tech stack that includes cloud, databases, and form integrations, there is a clear opportunity to upsell advanced analytics, API integrations, and cloud-native security features to optimize operations.

Financial stability Revenue in the range of 25 to 50 million and a growing customer base position Motility as a mid-tier DMS vendor, suggesting potential cross-sell of add-on modules such as CRM, quoting, payroll, and service scheduling enhancements to increase per-user value.