Govt Policy Niche M&R Data Collection already focuses on government policy and political research, presenting a ready path to expand in federal, state, and local RFPs and with think tanks that require reliable telephone data collection and rigorous data quality.

Boutique Scale Advantage With 11-50 employees and revenue in the mid tens of millions, M&R can offer flexible, fast onboarding and cost efficient data collection for mid-market clients and niche projects that value agility over large agencies.

Cross Sector Opportunity Capability to serve both consumer and business sectors enables cross selling to large consumer brands and B2B clients, leveraging experience in corporate marketing research to win multimode or follow up studies.

Upsell Data Services There is potential to expand beyond telephone data collection into blended data collection, data coding, weighting, QA, and digital survey methods to increase project value and win multimode engagements.

Competitive Positioning Position as a nimble, cost efficient partner compared to larger firms for specialized or quick turnaround projects, particularly in Utah and the surrounding region, with emphasis on security, reliability, and client intimacy.