Growing agency MSB Agency transitioned from fixed-price online services to a full online communications agency in 2022, expanding offerings to brand positioning, strategy and creative development. Sales opportunity: position comprehensive digital marketing and branding services as a turnkey solution for SMBs seeking to elevate mission, brand and bottom line.

Tech-enabled Leverages a diverse tech stack including WordPress, Shopify, WooCommerce, AdRoll, Zapier and Google Workspace to manage digital marketing, e-commerce, and automation. Sales angle: offer integrated tech-enabled campaigns, faster time-to-value, and scalable marketing automation for clients needing omnichannel reach.

Lean scale Small team size (2-10 employees) suggests agility but limited in-house capacity for larger campaigns. Sales tactic: propose flexible, project-based or retainer engagements, with partner networks or white-label options to handle bigger workloads without bloating headcount.

Leadership shift Recent leadership change with John Walden as CEO and head of sales signals a renewed focus on growth and sales capability. Sales opportunity: engage through targeted outreach highlighting leadership-driven growth strategies, performance metrics, and clear ROI case studies.

Revenue focus Current revenue below $1M indicates growth potential and appetite for scalable client acquisition. Sales angle: present value propositions with measurable outcomes, cross-sell from branding to digital marketing and e-commerce enhancements to accelerate revenue growth for SMBs.