Multicultural Targeting Strategic opportunity to upsell Cadmus AI for deeper Latino and multicultural audience activation, leveraging recent partnerships with Conexión to offer joint research programs and expanded reach within California and national markets.

Cadmus AI Expansion Position Cadmus AI 3.0 as the latest advanced contextual engine to brands seeking cookieless, privacy-safe targeting, highlighting continuous product innovation and the ability to surface brand-safe moments across sports, entertainment and lifestyle to improve engagement.

National Sales Growth Leverage leadership expansion with Mariana Magadan in California to accelerate national go-to-market efforts, targeting agencies and brands prioritizing multicultural campaigns and premium publisher access.

Strategic Partnerships Capitalize on recent and upcoming partnerships to co-create custom research and measurement programs, offering clients insights on brand perception, issue sentiment and cultural conversations to justify higher-value engagements.

Premium Publisher Advantage Highlight access to premium publishers and high-quality cultural moments via Cadmus AI to attract advertisers aiming for scalable, privacy-compliant reach, supported by strong performance signals and real-time contextual relevance.