Strategic Partnerships Leverage MyDeal history of partnerships with Appetiser, Woolworths, and Greenfleet to identify co-marketing and integration opportunities for larger retailers seeking mobile commerce enhancements, loyalty program tie-ins, and sustainability aligned campaigns.

Platform Exit Opportunity With MyDeal ceasing trading and its best platform assets moving to BIG W, there may be opportunities to onboard former MyDeal customers at scale through BIG W’s ecosystem, offering cross-sell of home and lifestyle products via an established, trusted retailer network.

Growth Enablement MyDeal’s prior focus on mobile apps, loyalty programs, and private-label expansion suggests sales plays around mobile commerce acceleration, customer retention programs, and exclusive product lines for partners seeking rapid digital growth.

Market Positioning As a mid-sized Australian retail marketplace with a stated revenue range and private-label ambitions, there is room to target mid-market retailers looking for a cost-effective marketplace expansion, along with co-branded promotions leveraging its Australian origin.

Tech & Data Access Consider offering integrated marketing tech, analytics, and storefront optimization services aligned with the existing tech stack (WordPress, Bootstrap, Google Search Console) to improve search visibility, user experience, and conversion for partners expanding into Australia.