Market Exit Opportunity With MyDeal ceasing trading as of September 2025 and its platform assets integrated with BIG W, there is a strategic opportunity to target former MyDeal customers for cross-promotions and upselling through BIG W’s retail channels.

Tech Integration Potential MyDeal’s prior investment in a diverse tech stack including cloud services, analytics, and mobile app development indicates ongoing digital maturity, suggesting a high potential for collaboration on e-commerce enhancement and digital marketing solutions.

Partnering with Retail Giants Partnerships with Woolworths and Greenfleet demonstrate MyDeal’s ability to align with large retail and sustainability initiatives, opening avenues for joint ventures or platform integrations with other major retail brands seeking eco-friendly branding.

Customer Acquisition Focus Recent initiatives like launching mobile apps and loyalty programs highlight a focus on expanding customer engagement, providing opportunities to pitch advanced CRM, data analytics, or advertising platforms to boost user retention and lifetime value.

Growth and Funding Context Despite a mid-sized revenue estimated between 100M and 250M and a recent $5M funding round, there remains an active market space for innovative solutions that can accelerate growth amidst strong competitors like Harvey Norman and Temple & Webster.