Strategic partnerships Opportunity to leverage MyDeal’s past and ongoing partner ecosystem with major retailers and service providers (Woolworths, Greenfleet, Appetiser) to upsell collaboration solutions, white-label platforms, and cross-channel marketing services.

Platform consolidation Post-trade closure on MyDeal and migration of the best platform to BIG W presents a path to offer migration tooling, data integration, and unified ecommerce enablement services to retailers seeking seamless transitions.

Technology leverage MyDeal’s tech stack ( advertising, analytics, CMS, CRM, SEO tools) indicates readiness for marketing operations optimization, data-driven insights, and customer experience improvements that can be sold as a package to retailer clients.

Growth opportunities Revenue size and market footprint suggest mid-market retailer opportunities for scalable ecommerce solutions, private-label development, loyalty program enhancements, and mobile commerce growth initiatives.

Sustainability angle Existing Greenfleet climate initiative experience creates a talking point for sustainability-focused retailers seeking to showcase environmental commitments within platform partnerships and CSR marketing programs.