Strategic partnerships NAWC has a history of member collaboration and recently partnered with Bluefield Research to produce insights on water workforce challenges, indicating openness to advisory services, research partnerships, and joint programs that could be expanded into consulting, data services, or sponsored research opportunities.

Digital transformation Recent partnership with Trinnex to accelerate digital transformation signals a push toward modernized operations; sales opportunities exist for technology platforms, implementation services, data analytics, and managed digital solutions tailored to utility members.

Public policy influence Active involvement in industry forums, white papers, and leadership roles suggests NAWC values market intelligence and policy insights, presenting a potential avenue for paid research, forecasting services, and regulatory readiness offerings for member utilities.

Workforce and finance Recent work on workforce challenges and the new white paper on water infrastructure investment highlight needs around workforce development, financing, and investment optimization, creating opportunities for training programs, grant advisory, and financial modeling services.

Membership growth Expansion activities, new chairs, and industry event presence indicate ongoing member acquisition and engagement; sales motions could target onboarding services, premium memberships, exclusive analytics dashboards, and sponsor opportunities at NAWC events.