Policy leverage The WateReuse Association focuses on advancing laws, policy and funding to increase water reuse, representing over 100 communities and 50 million utility customers. This indicates opportunities to offer policy advocacy tools, funding guidance, and regulatory-compliance services to support their mission and member utilities.

Public-private partnerships Recent collaborations and joint efforts with NACWA, AMWA, WRF, WEF and others, as well as the 2026 Fly-In, signal a strong ecosystem for partnerships. This creates sales opportunities for technology providers, retrofit solutions, and consulting services aligned with national and state water reuse initiatives.

Tax credit potential The introduction of H.R. 2940 proposing a 30 percent tax credit to scale recycled water use points to a funding incentive channel. Opportunities exist to offer financing mechanisms, grant-writing support, and ROI calculators that help member utilities capitalize on this tax credit.

Regulatory intelligence State regulatory updates and the State Regulatory Guide Project indicate a need for up-to-date compliance intelligence. There is potential to provide regulatory monitoring platforms, advisory services, and training tailored to utilities navigating water reuse laws.

Industry recognition Awards,Symposium participation, and a leadership role in international delegations highlight visibility and credibility in the water reuse space. This suggests opportunities to offer premium sponsorships, conference solutions, and targeted marketing services that align with emerging market trends.