Industry Outlook Target the National Onion Association for B2B services that support trade show planning, event management, and regional convention operations as they actively participate in national gatherings and auctions in 2026.

Leadership Change With a newly appointed president in January 2026, there is an opportunity to offer strategic communications, executive advisory, or leadership-focused marketing initiatives to align with the organization’s updated vision.

Digital Presence The association relies on WordPress, Cloudflare DNS, Google Workspace, and other web tech, indicating a potential need for website optimization, security hardening, analytics, and marketing automation services to improve member outreach.

Program Innovation They launched the Certified Delicious program in 2023 and ongoing food safety guideline updates, suggesting opportunities to propose certification, training, audit, and compliance solutions for member firms.

Industry Collaboration Active collaboration with IFPA on food safety and ongoing industry education signals a receptiveness to partnerships, sponsorships, and vendor-supported events or joint program initiatives.