Regional niche There is potential to target local San Antonio outdoor and tactical retailers, with a focus on collaborations or bundles that leverage National Outdoors long history since 1922 to attract customers seeking heritage and in-store discovery.

Small store leverage With a lean employee base, there is opportunity to introduce a curated online or curbside program, expanding reach beyond two physical locations and increasing fulfillment efficiency for outdoor gear and workwear.

Product expansion Cross-sell opportunities exist across their varied inventory (army surplus, outdoor gear, work wear, medical scrubs, knives, leather jackets) to adjacent markets such as construction, law enforcement, outdoors enthusiasts, and preparedness communities.

Midmarket positioning Position National Outdoors as a value-driven alternative to larger chains by highlighting heritage, local presence, and price-conscious bundles to attract price-sensitive shoppers in the regional market.

Technology uplift There is scope to promote a stronger e-commerce and loyalty experience by expanding on Sirvoy and Envoy usage, integrating personalized recommendations, and accelerating online-to-offline conversions for in-store pickup and events.