Cloud Hosted UC The company’s focus on hosted solutions and a full suite of voice, data, video and security products signals strong opportunities to sell UCaaS, hosted PBX, video conferencing, and managed migration services to SMBs seeking scalable, cloud-based communications.

Security and Compliance With an emphasis on network security products, there is potential to upsell firewall, VPN, threat monitoring and compliance-oriented security solutions to SMBs in regulated industries in the NYC market.

NYC SMB Focus Based in New York City and serving small to mid-size organizations, target verticals such as professional services, financial services and healthcare that require reliable connectivity, security and cost-effective communications.

Channel Opportunities The lean, independent profile and mix of Google Cloud and open-source tech capabilities makes the company a good partner for MSPs or carriers through co-selling, referrals or white-label managed services.

Training as Revenue Position training and onboarding services around new communications and security tools as a recurring revenue stream to increase customer stickiness and adoption of cloud-based solutions.