Neuromarketing Services

Advertising ServicesMinnesota, United States2-10 Employees

Neuromarketing Services is a consulting firm that applies neuroscience and behavioral science to marketing and advertising, with the aim of improving how brands connect with customers and driving sales. The company emphasizes scientific methods to understand how unconscious emotions influence buying decisions and to optimize customer experiences, messages, and user interfaces. Based in Plymouth, Minnesota, the firm is led by neuroscientist Dr. Terry Wu, who brings more than three decades of experience in neuroscience and over two decades in marketing and advertising. The organization positions itself within the advertising services industry as a specialist that seeks to reduce waste in marketing spend by relying on research-driven insights rather than traditional focus groups and surveys. Its clientèle spans multiple industries seeking more reliable and predictable outcomes from marketing initiatives, with Dr. Wu available for consulting and speaking engagements to share expertise on neuromarketing applications. In May 2019, Dr. Wu delivered a TED talk on neuromarketing, reflecting the firm’s emphasis on applying scientific perspectives to marketing practice.

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