Innovation leadership New Markets Advisors positions itself as a boutique leader in innovation strategy and capabilities with an impressive roster of global clients. This suggests a strong value proposition for firms seeking end-to-end innovation programs, making them a compelling partner for enterprise clients pursuing growth, disruption-ready strategies, or capability-building initiatives.

Global footprint With bases in Boston, San Juan, Toronto, and Lisbon and engagements across 30 countries, the firm demonstrates international reach and cross-market experience. This presents opportunities to upsell cross-border consulting services, expansion guidance, and multi-regional transformation programs for multinational clients.

Growth potential Revenue sits in the mid-market range and the team size is 11-50, indicating a scalable boutique model with room to scale services for larger clients or more complex engagements. Prospects include tiered offerings such as extended innovation program management, measurement frameworks, and executive workshops.

Technology stack The firm leverages digital marketing and web technologies (HubSpot, DoubleClick Floodlight, Google Fonts, jQuery, PHP, Cloudflare Bot Management). This indicates a capability to provide or integrate marketing, analytics, and web optimization services for clients pursuing data-driven growth and user experience improvements.

Thought leadership With four published books on markets, jobs-to-be-done, cost optimization, and innovative leadership, the firm demonstrates strong IP and thought leadership. This can be leveraged to propose licensing, executive training programs, and advisory engagements around strategic market creation and cost-effective innovation.