Sustainable artisan Nom Living partners directly with artisans in Vietnam and Cambodia to create handcrafted, sustainable home products, presenting an opportunity to position premium, ethically sourced goods to sustainability-minded retailers and consumers.

Unique product mix With collections spanning Lacquer Trays, Coco Bowls, Coco Wood, Ceramics, Textiles and Natural Fibre, plus special edition and bespoke items, there is potential to upsell to retailers seeking diverse, story-driven assortments that stand out from mass-market lines.

Marketplace presence Operating a long-standing shop on London’s Columbia Road Market and selling online via Shopify, Nom Living can broaden distribution through wholesale partnerships with boutiques, design showrooms, and e-commerce platforms targeting home décor enthusiasts.

Tech-enabled outreach Utilizes iCIMS, Shopify, Google Workspace, Mailchimp and analytics tools, enabling scalable lead generation, customer segmentation, and targeted marketing campaigns to nurture wholesale prospects and direct-to-consumer buyers.

Growth signals Reported revenue range suggests healthy demand within boutique and mid-market segments; a targeted outreach to small-to-midsize retailers and hospitality players could unlock wholesale volume while maintaining artisanal pricing and sustainability storytelling.