Niche metalcasting Focus on metalcasting consumables and customized solutions positions Novis Works as a specialty supplier for foundries, presenting an opportunity to upsell process optimization, coating and bonding agents, and proprietary consumables to enhance casting quality and efficiency.

Experienced sales team With a technical sales team each carrying over 25 years in industrial metalcasting processes, there is a strong capability to cross-sell advanced process controls, chemistries, and engineered solutions to existing foundry customers and to expand into adjacent metalworking sectors.

Growth potential Small company size coupled with steady historical growth suggests readiness to scale partnerships, offering pilots or bundled solutions to accelerate adoption, and potential for channel partnerships with larger distributors seeking specialized metalcasting expertise.

Digital readiness Active use of iCIMS, Squarespace, and analytics tooling indicates a modern, customer-facing strategy; leverage this to run targeted outreach, content-led campaigns, and data-driven account targeting for foundries seeking improved process control and consumables.

Revenue focus Current revenue in the 1–10 million range implies a desire to expand recurring sales and high-margin consumables; propose value-based pricing, subscription-type service agreements, and ongoing technical support packages to increase customer lifetime value.