End-to-end hyper-personalization NOVUS specializes in hyper-personalized media with local precision and national impact, offering a compelling value proposition for clients seeking highly targeted campaigns that optimize in real time.

New client momentum Recent client wins such as Ripple Foods in 2026 indicate ongoing sales momentum; leverage case studies around national portfolio activation and full-funnel strategy to pursue similar high-growth, consumer-focused brands.

Strong leadership shifts Key leadership appointments in 2025–2026 (CEO Libby Morgan; SVP of Data & Analytics Adam Weiler) signal a strategic emphasis on data-driven decisioning, analytics capabilities, and scalable growth—align outreach around data capabilities and executive sponsorship.

Data and tech stack Robust tech foundation including Comscore, MongoDB Atlas, NetSuite, IBM SPSS, and Google tooling enables advanced measurement, audience segmentation, and reporting; target prospects seeking sophisticated attribution and precision buying.

Growth through acquisitions NOVUS expanded with NovaNews hyperlocal network and acquisitions of Media24 assets, suggesting capability in scale, local-market activation, and diversified media channels—opportunity to pitch integrated local-to-national solutions for publishers and brand advertisers.