Numeric Analytics

IT Services and IT ConsultingPennsylvania, United States11-50 Employees

Numeric Analytics is a small to mid-sized IT services and IT consulting firm based in Philadelphia, Pennsylvania. It develops advanced analytics and data visualization programs for marketing teams, focusing on questions that affect revenue, customer experience, and profitability. The company serves well-known clients across the United States. Its work centers on producing analyses that go beyond standard reporting to support decision-making and align inquiries with business KPIs.

Key client problems addressed include mapping customer journeys across channels to purchases, consolidating data from multiple formats and sources for a unified view of customers across online and offline touchpoints, and optimizing the allocation of marketing dollars to move prospects further along the funnel during the research phase. The team's approach centers on delivering actionable insights and ensuring that testing and changes are tied to KPI goals and benchmarks, rather than generating routine reports.

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