Strategic Data Collaboration Leverage the Snowflake partnership and Connected Application to offer a unified supply chain data foundation, pitching to enterprises seeking a single source of truth and faster, data-driven planning.

Marketing Momentum With a chief marketing officer appointed, accelerate go-to-market efforts and demand generation to target large enterprise buyers, aligning messaging around sustainability and planning efficiency.

Sustainability Value Promote a sustainability-forward planning platform that helps reduce resource consumption, increase transparency, and support ESG and regulatory goals for manufacturers and logistics providers.

Competitive Differentiation Differentiate from Kinaxis by highlighting a cloud-native architecture, deep cross-system data integration, and AI-driven planning to win in competitive bidding and complex deployments.

Delivery Strength Leverage recognized talent acquisition excellence to reassure buyers about implementation success and ongoing support, targeting large enterprises seeking reliable, long-term partnerships.