Insights

Strategic Partnerships obé Fitness has established collaborations with major brands such as HBO Max, Disney, Peacock, and Paramount+ as well as corporate partnerships with American Airlines and Athleta, indicating a strong opportunity to develop tailored enterprise wellness solutions and co-branded programs for other entertainment and corporate sector clients.

Growth through Acquisition The recent acquisition of obé Fitness by Dear Media LLC presents potential avenues for monetization and content distribution partnerships, especially targeting media and entertainment companies looking to expand their digital wellness offerings.

Innovation & New Offerings obé Fitness's launch of MuscleGuard and its focus on medically-assisted weight care open up prospects for partnerships with healthcare providers, biotech firms, and medical product companies interested in integrating fitness solutions into healthcare management.

Engaged Digital Community With over 7,000 on-demand workouts, frequent live classes, and a loyal member base, obé presents an attractive platform for brands seeking to reach health-conscious consumers, including gear, apparel, supplement, and wellness technology companies.

Market Position & Brand Potential Recognized as one of Fast Company's most innovative wellness companies and with a unique blend of entertainment and fitness, obé offers opportunities for brands in entertainment, technology, and lifestyle sectors to leverage its innovative image and expand brand visibility through strategic sponsorships and co-marketing initiatives.

obé Fitness Tech Stack

obé Fitness uses 8 technology products and services including Google Ads, Facebook Pixel, Gmail, and more. Explore obé Fitness's tech stack below.

  • Google Ads
    Advertising
  • Facebook Pixel
    Analytics
  • Gmail
    Email
  • Asana
    Issue Trackers
  • Node.js
    Programming Languages
  • Google Tag Manager
    Tag Management
  • React Native
    Widgets
  • Facebook
    Widgets

Media & News

obé Fitness's Email Address Formats

obé Fitness uses at least 2 format(s):
obé Fitness Email FormatsExamplePercentage
FLast@ourbodyelectric.comJDoe@ourbodyelectric.com
94%
First@ourbodyelectric.comJohn@ourbodyelectric.com
6%
FLast@obefitness.comJDoe@obefitness.com
48%
First@obefitness.comJohn@obefitness.com
2%
Last@obefitness.comDoe@obefitness.com
2%
FLast@obefitness.comJDoe@obefitness.com
48%

Frequently Asked Questions

Where is obé Fitness's headquarters located?

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obé Fitness's main headquarters is located at DUMBO, Brooklyn, New York 11201, US. The company has employees across 4 continents, including North AmericaEuropeAfrica.

What is obé Fitness's phone number?

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You can contact obé Fitness's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is obé Fitness's official website and social media links?

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obé Fitness's official website is obefitness.com and has social profiles on LinkedInCrunchbase.

What is obé Fitness's NAICS code?

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obé Fitness's NAICS code is 71394 - Fitness and Recreational Sports Centers.

How many employees does obé Fitness have currently?

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As of October 2025, obé Fitness has approximately 98 employees across 4 continents, including North AmericaEuropeAfrica. Key team members include Chief Executive Officer: A. M.Co-Chief Executive Officer: A. M.Freelance Audio Director: J. K. S.. Explore obé Fitness's employee directory with LeadIQ.

What industry does obé Fitness belong to?

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obé Fitness operates in the Wellness and Fitness Services industry.

What technology does obé Fitness use?

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obé Fitness's tech stack includes Google AdsFacebook PixelGmailAsanaNode.jsGoogle Tag ManagerReact NativeFacebook.

What is obé Fitness's email format?

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obé Fitness's email format typically follows the pattern of FLast@ourbodyelectric.com. Find more obé Fitness email formats with LeadIQ.

When was obé Fitness founded?

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obé Fitness was founded in 2018.
obé Fitness

obé Fitness

Wellness and Fitness ServicesUnited States51-200 Employees

Our mission is to empower all people with the tools to discover, experience, and crave the joys of daily movement—with results that make a difference.

Founded in 2018 by Ashley Mills and Mark Mullett, obé is a premium fitness lifestyle network and first-of-its-kind enterTRAINment pioneer rewriting the rules of digital fitness. With world-class talent and an inspiring, engaged community of loyal members, we bring the best of boutique fitness to your fingertips—anytime, anywhere. 

At obé, fitness meets fun, with feel-good results. We keep our members moving with daily live classes, 7,000+ on-demand workouts, and curated training programs for every goal, mood, and level. Our 20+ class types include HIIT, Dance, Cardio Boxing, Strength, Pilates, Yoga, and Bounce. Members can also expect special guests and only-at-obé themes powered by major brand partners, including HBO Max, Disney, Peacock, and Paramount+. #AllinFullout

Start your 7-day free trial at obefitness.com to get all the variety and results you’ve been craving. #AllinFullout

Section iconCompany Overview

Headquarters
DUMBO, Brooklyn, New York 11201, US
Phone number
NAICS Code
71394 - Fitness and Recreational Sports Centers
Founded
2018
Employees
51-200

Section iconFunding & Financials

  • $1M$10M

    obé Fitness's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    obé Fitness's revenue is estimated to be in the range of $1M$10M

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