Digital Innovation Focus OBI next is actively driving digital transformation within the retail and DIY market, creating opportunities to offer innovative technological solutions and digital tools that enhance customer engagement and streamline shopping experiences.

Customer Experience Enhancement With a strong emphasis on delivering unique customer experiences and personalized consultations, there is potential to develop premium service offerings, digital personalization platforms, or augmented reality solutions to further differentiate OBI next from competitors.

Expansion in Service Ecosystems OBI next is building comprehensive service ecosystems; this presents opportunities for partnerships in smart home technology, home improvement platforms, and integrated fulfillment services to augment their service network.

Growth in Online Presence Given their focus on digital innovation and their high-tech stack, there is potential to support or expand their e-commerce capabilities, including advanced analytics, customer data platforms, and seamless omnichannel retail solutions.

Workforce Engagement With a large and cross-functional team located in Cologne and remote setups, there are opportunities to provide employee engagement tools, training solutions, and digital collaboration platforms that can help sustain their agile and innovative working environment.